🏆 Salem's Premier FSBO Coaching & Marketing Service

Sell Your Home. Keep 100% of Your Equity.

Why pay a traditional 6% real estate commission when you can get professional Triple MLS Syndication, legally required forms, and 1:1 coaching — completely free?

Watch Overview
Sell Your Home. Keep Your Equity.

The Hard Truth About Selling By Owner

Did you know that only 7% of For Sale By Owner (FSBO) sellers actually succeed? The other 93% don't fail because they lack the ability — they fail because of two massive hurdles:

🚫 The Real Estate Exposure Gap

If you aren't on the Multiple Listing Service (MLS), you are practically invisible to local real estate agents who have ready-to-buy clients.

📋 The Paperwork Mountain

Real estate transactions are riddled with legal risks. If you fail to provide a buyer with the mandatory 15-page Oregon Seller's Property Disclosure Statement, they have the legal right to revoke their offer at any time prior to the closing table.

You shouldn't have to sacrifice a massive portion of your hard-earned equity to a 6% commission just to get exposure and legal protection. In a standard home sale, that 6% fee can capture over 32% of the hard-earned equity you have built up over the years.

93%
of FSBO sellers fail to close the sale
💸

6% Commission = 32%+ of Your Equity

The traditional commission doesn't just cost 6% of the sale — it captures over 32% of the equity you've built over years.

🛡️

Our Mission: Protect Your Equity

We give you the exposure, legal forms, and coaching to sell successfully — without the commission.

Our Free FSBO Coaching & Marketing Service

We eliminate the hurdles of selling your home yourself so you can put the full proceeds of your sale into your bank account — not a real estate broker's. Here's what we provide, completely free of charge:

📡
Pillar 1

Maximum Exposure — Triple MLS Syndication

Most 6% agents only belong to one MLS. We put your home on THREE:

  • RMLS — SW Washington, Portland Metro, Eastern & Southern Oregon
  • WVMLS — The exclusive database for Salem & the Willamette Valley
  • MyState MLS — National exposure on Zillow, Redfin, and Realtor.com
🛡️
Pillar 2

Risk Management & Legal Protection

We provide all the legally required forms to keep your transaction compliant and safe:

  • 15-page Oregon Seller's Property Disclosure
  • Standard Purchase Agreements
  • EPA Lead-Based Paint pamphlets (pre-1978 homes)
  • All additional Oregon-required disclosures
🤝
Pillar 3

1:1 Personal Support

You are never doing this alone. You get direct access to expert guidance:

  • Free Weekly Webinars every Monday evening
  • 1:1 direct coaching from a Managing Principal Broker
  • Master pricing, staging & high-level negotiation
  • Ongoing support from listing to closing
See How It Works — Book a Discovery Call →

Which Path Best Describes Your Current Situation?

🏠

Active FSBO Sellers

Bridge the marketing gap. Get the professional Triple MLS exposure and legal forms you need to be the 7% who succeed.

View FSBO Strategy →
🔄

Expired Listings

Commission-Free Recovery. Traditional agents had their chance to sell your home at 6% and failed. Get back in the game on your terms without the high fees.

Recover Your Listing →
⏸️

Canceled & Terminated Listings

Control & Protection. The traditional process can be overwhelming. Step back onto the market on your own timeline, without high-pressure sales tactics.

Regain Control →
💼

45+ Downsizers & Professional Partners

Wealth Preservation. We partner with CPAs, Wealth Advisors, and Attorneys to eliminate the 6% "leak" in your financial plan, ensuring maximum capital stays in your portfolio or estate.

Preserve Your Wealth →

What's the Catch? Our "Win-Win" Partnership

You can have whatever you want in life, if you help enough people get what they want.

— Zig Ziglar

People often ask us why we give away professional MLS marketing, legally required disclosures, and 1:1 Principal Broker coaching for free.

The answer is simple: We invest in your success first. We want to earn your trust by giving you extremely good service upfront. In return for helping you achieve a successful, commission-free sale, we simply ask for three things:

1

Write a Google Review

Share your experience with a 5-star Google review to help other homeowners find us.

2

Refer Friends & Family

Recommend our Free FSBO Coaching & Marketing Service to your friends, family, and co-workers.

3

Let Us Refer a Buyer's Agent

Allow us to connect you with a trusted buyer's agent for your next property purchase.

This is how we get paid: When you successfully purchase your next property using the buyer's agent we refer you to, we receive a portion of their commission. It is a true win-win that protects your current equity while building a long-term relationship.

What Our Clients Are Saying

If you're looking for a realtor who truly puts your best interests first, Rich is the one. I was struggling to sell my home while facing serious health issues and was ready to give up — until I met Rich. He never pressured me, always listened, and guided me with care and compassion. Rich wasn't just my realtor — he became a trusted friend. The process was smooth and stress-free because he consistently looked out for me and offered thoughtful options. I'm incredibly grateful for his dedication and feel blessed to now call him a friend.

JA
John Albert
★★★★★

We've bought and sold property before, and Rich is by far the best broker we've worked with. He was honest, clear in his contract language, and gave solid advice. His marketing strategies were excellent, and he skillfully managed expectations on both sides. Our home sold quickly at a great price. We'll definitely work with Rich again and highly recommend him to any buyer or seller.

RK
Richard & Kim Kerr
★★★★★

Got Questions? We've Got Answers.

Yes! The weekly "Office Hours" webinar meetings and coaching calls are offered free of charge — no strings attached. No Right Price Real Estate Group agent will ever ask you to list your home while you are selling "For Sale by Owner." That would simply be against every principle we stand for.

Back in March 2018, founder Rich Schaefer and his wife sold their personal home to relocate to Salem, Oregon. Despite holding an offer for $20,000 above asking price, he was urged to hire a listing agent and lost about $11,000 in equity to commissions. Rich has been on a mission to help property owners retain their hard-earned equity ever since.

We invest in your success first by providing free Triple MLS marketing, legal forms, and 1:1 coaching. In return, we ask for a Google review, referrals to friends and family, and the opportunity to refer you to a trusted buyer's agent for your next purchase. When you buy using our referred agent, we receive a portion of their commission. It's a true win-win.

We understand situations change. Our promise is that our seller clients will never pay more than a 1% listing service fee. Any optional paid FSBO service fees you've already paid will be subtracted from the listing fee. We're upfront about our fees and offer the best value in the industry.

About 75% of home sellers repurchase another property. Our goal is to provide such a professional FSBO experience that our clients will trust us to help them purchase their next property. We earn our income through buyer referral commissions — not by listing your home. As Zig Ziglar said: "You can have whatever you need; the key is simply helping enough people get what they need."

Ready to Keep Your Equity
in Your Bank Account?

Nothing happens until we connect. Let's discuss your property, analyze the market, and get your home on the Triple MLS.

📅 Book Your Free 15-Minute Discovery Call Today

Your Advisor

Rich Schaefer
Owner & Managing Principal Broker

GRICRBCRETSSRSPSAe-Pro

Office

Right Price Real Estate Group
520 College Drive NW
Salem, Oregon 97304