Why So Few Owner-Sold Homes Close

Two numbers explain almost everything about selling a home on your own.

Only about 5% of homes now sell by owner. And roughly 64% of those sellers say they did not get the price they wanted.

Neither number is a comment on the owners. The people who choose this route tend to be thoughtful and financially careful. They fail for three specific reasons, and all three are fixable.

Gap 1: Exposure

This is the big one, and it is the least intuitive.

Buyer agents work from the Multiple Listing Service. It is the tool they use to find homes for the clients they already represent. If your home is not in the MLS, those agents are not looking at it, no matter how well it shows or how fairly it is priced.

Most traditional listing agents belong to one MLS. A single MLS leaves out whole pools of buyers. This is why we syndicate to three:

• WVMLS, the exclusive database for Salem and the Willamette Valley.
• RMLS, covering Portland metro, Southwest Washington, and much of Oregon.
• MyState MLS, which pushes your listing to Zillow, Realtor.com and Redfin.

Exposure is not marketing polish. It is whether the buyers who would pay your price know your home exists.

Gap 2: Paperwork

Oregon requires a specific set of seller disclosures. The most consequential is the roughly 15-page Seller's Property Disclosure Statement. If a buyer does not receive it, Oregon law can allow them to revoke their offer before closing.

We provide every required form and coach you through using them, at no cost.

Gap 3: Pricing and Negotiation

The third gap is the quiet one. Pricing a home requires knowing what has actually closed nearby, not what is currently listed. And negotiation is a skill that is difficult to practice in a transaction you only do a few times in your life.

This is where 1:1 coaching from a managing principal broker changes outcomes. You get an experienced read on your price, your presentation, and how to respond when a buyer pushes.

What closing all three gaps costs you

Nothing.

Right Price Real Estate Group provides Triple MLS syndication, every legally required Oregon form, and 1:1 coaching at no charge. There is no listing fee and no 6% commission.

We invest in your success first. In return we ask for a Google review, a referral to a friend, and the opportunity to introduce you to a trusted buyer's agent when you purchase your next property. That referral is how we get paid.