Selling on your own is the right call. You just shouldn't have to do it alone.
Most FSBO sellers think help only exists at the beginning — or that once an offer shows up, the door is closed. Neither is true. Right Price Real Estate Group coaches Salem-area homeowners at every point in the journey: before you list, while you're on the market, when an offer lands, all the way through escrow and closing. There is no listing fee and no 6% commission. Ever.
Fifteen minutes. No pitch, no pressure, and nobody will ask you to list your home. We'll tell you exactly where you are in the journey and what to do next — whether or not you ever use us.
Two minutes on how the free FSBO Coaching & Marketing Service works.
Seven stages. Free help at every one of them.
Some sellers only need the first stage. Some are already sitting in escrow with a signed offer in a folder and no idea what happens next. Tap the stage you're standing in.
about itSell or list?
readyPrice & forms
the marketExposure gap
outThe day-45 fork
in handUnder contract
escrowDates running
stepping backNext chapter
How to read this page: each stage shows what you're likely dealing with, what we do for you at no charge, and the one thing most likely to go wrong there. Everything on this page is free coaching and organization — it is not legal, tax, or escrow-holder advice.
Where the 6% actually comes from
It doesn't come out of the market, and it doesn't come out of your agent's pocket. It comes out of the equity you built. Here's the same house, two ways.
Illustration: a $500,000 home sale in Salem
Estimates, not a quoteRead this part carefully, because it matters: this assumes a 6% total commission paid from seller proceeds, which is the arrangement most sellers are quoted. A traditional listing splits that between the listing brokerage and the buyer's agent. Whether any buyer-agent compensation applies in your sale is negotiated separately — we'll walk you through it plainly on the call, and it's one of the questions we answer free. Nothing here is a guarantee of savings.
You're just thinking about selling on your own
You're probably here if: you haven't listed yet, you're weighing "For Sale By Owner" against hiring a 6% listing agent, or you've started reading about Oregon's required forms and got overwhelmed.
Free at this stage
- A straight comparison — what the traditional 6% path includes, what it actually costs you, and what you'd take on yourself doing FSBO.
- Your equity math, in writing. On a $500,000 home, a 6% listing fee is roughly $30,000 — about $6,000 for every $100,000 of value (estimate; depends on your price and terms).
- A realistic read on your market — whether your area is moving fast or sitting, and what that means for your timeline.
- The three things that decide the outcome — exposure, paperwork, and pricing — and how we hand you all three at no charge.
- Zero pressure about listing. No Right Price agent will ever ask you to list your home while you're selling it yourself.
What to watch for here
The two numbers worth knowing before you decide anything: only about 5% of homes now sell by owner — an all-time low — and roughly 64% of FSBO sellers say they didn't get the price they wanted.
Almost none of that comes down to the house, and none of it is a knock on you. It comes down to exposure and paperwork, and both are fixable.
"I see you're selling in your neighborhood — smart move, that's how you keep 100% of your equity. The catch: most owners stall because buyers and agents can't find them. We get you on the MLS + Zillow free, and coach you 1:1."
— The quick-strike text we send to owners who've opted in
You're getting ready to go live
You're probably here if: you've decided to sell on your own, and you're working through price, photos, repairs, and forms — but nothing is officially on the market yet.
Free at this stage
- Every legally required Oregon form, handed over before you need them: the 15-page Oregon Seller's Property Disclosure Statement, standard purchase agreements, the EPA lead-based paint pamphlet for pre-1978 homes, and the rest of Oregon's required disclosures.
- A plain-English walkthrough of each form — what it does, when it's due, and where it goes in your file.
- Pricing coaching from a managing principal broker, so you're positioned against what's actually selling near you — not what you hope it's worth.
- Staging and photo guidance — the free changes that move a listing the most.
- Your Triple MLS setup built and ready, so the day you're ready, you're exposed immediately instead of leaking weeks.
What to watch for here
One missing form is the single most common way an owner-sold deal unwinds. Fail to provide the Seller's Property Disclosure and a buyer can revoke their offer at any point prior to closing — after you've already turned other buyers away.
Get the file complete before the offer, not after.
"Don't let one missing form ruin your sale. By law, if you don't give a buyer Oregon's Seller's Property Disclosure, they can walk away — even at the closing table. Scan below for your free FSBO Survival Kit."
— The porch-drop / digital-kit postcard we send in week one
You're live on the market
You're probably here if: the sign is in the yard, your home is on Zillow, and you're getting some interest — but you can't shake the feeling that the right buyers aren't seeing it.
Free at this stage
- Triple MLS syndication. Most 6% agents belong to one MLS. We put your home on three: WVMLS (the Salem & Willamette Valley database), RMLS (Oregon + SW Washington, 16,000+ agents), and MyState MLS for national reach — all syndicating to Zillow, Realtor.com, and Redfin.
- A buyer's-eye review. We'll show you exactly what agents and buyers currently see — and what they can't find.
- Positioning coaching — how your photos, headline, and price read against the homes you're actually competing with.
- Weekly live webinars every Monday evening, plus 1:1 time with a managing principal broker whenever you need it.
What to watch for here
If your home isn't on the MLS, it's nearly invisible to the buyer agents who already have ready, willing buyers. No amount of yard-sign traffic replaces that.
This is the exposure gap — and it's the number one reason owner-sold homes go quiet in weeks three through six.
"You've got the legal side handled — that's the hard part most owners never get to. Now the question is whether enough qualified buyers are actually seeing your home… That's a marketing gap, not a flaw in your home."
— Subject line: "You have the forms. Do you have the buyers?"
You're stalled out
You're probably here if: it's been a few weeks. Showings have slowed or stopped. You've had traffic but no second showings, or you're getting "we loved it, but…" feedback with no offer attached.
Free at this stage
- An honest, specific answer. In almost every case it's price or exposure — not your home. We'll tell you which one, and show you why.
- County market data — what's actually selling near you right now and how your price and positioning compare to it.
- A pricing reset conversation — what to move, by how much, and what that does to your net (we'll run the numbers with you, no spin).
- Immediate Triple MLS exposure if you aren't on it yet, so agents with ready buyers see your home this week.
- Zero pressure. If the right answer is "take a break," we'll say that instead.
What to watch for here
Day 45 is the fork in the road. That's when an owner-sold home either closes or quietly stalls — usually because the marketing and the paperwork have worn the seller down.
Days on market also start working against you the longer a stale price sits. The fix is almost always a positioning decision, not a discount spiral.
"Day 45 is when an owner-sold home either closes or stalls. If yours is still on the market, I want to give you the straight answer rather than a sales pitch: it's almost always price or exposure. It is rarely the home."
"Most owner-sold homes stall around day 60 — usually price or marketing, not the home. I'll give you a zero-pressure 15-minute post-mortem, no 6% listing fee."
— Written to enclose your county market update — data beats pressure
You have an offer in hand
You're probably here if: a buyer has put an offer in writing — or you're mid-negotiation on price, repairs, or closing costs — and there's no listing agent in the middle. This is the stage most owners think they have to figure out alone. You don't.
Free at this stage
- We read the offer with you, line by line. Price, financing type, earnest money, contingencies, possession date — and what each deadline actually obligates you to do.
- A paperwork completeness check. We confirm your file has every legally required Oregon form before the buyer's attorney or lender asks for it — starting with the 15-page Seller's Property Disclosure and the EPA lead-based paint pamphlet for pre-1978 homes.
- The buyer's-agent commission question, answered plainly. What's being asked, what's customary in your area, and what your options are — before you agree to anything.
- Counteroffer coaching. What's worth pushing on (price, repairs, closing date, possession) and what's usually worth letting go.
- A clean handoff into escrow. We can introduce you to a vetted escrow/title officer and make sure the file opens with the right documents attached.
What to watch for here
A verbal "we'll buy it" is not a deal. Nothing is locked until it's in writing, signed, and delivered.
And remember the disclosure rule: if a required form is missing, the buyer can revoke their offer before closing — even after you've stopped marketing the home. That's the risk we're checking for.
"If you already have an offer, your job just changed from 'market the home' to 'protect the deal.' Bring me the contract and the forms you've collected — I'll tell you what's missing, what's due, and what to watch. Fifteen minutes, no charge, no obligation to use me for anything."
— Rich Schaefer, Owner & Managing Principal Broker
You're in escrow, and the dates are already moving
You're probably here if: escrow is open and the calendar is filling up — inspection period, appraisal, disclosure delivery, financing, walkthrough, closing. Paperwork is arriving from three directions and nobody is coordinating it for you. This is exactly where we can take weight off you at no charge.
Your escrow calendar, in one place
This is the piece sellers tell us felt heaviest: five or six deadlines running at once, arriving from different people. Here's the shape of a typical Oregon sale — one timeline, so nothing surprises you.
Illustrative only. Your purchase agreement governs every date in your actual sale, and your escrow officer keeps the official calendar. We're not your escrow holder and this isn't legal advice — but we will sit with you and put your real dates in order so you always know what's due next.
📅 One deadline calendar
Inspection, appraisal, disclosure, financing, and closing dates pulled into a single timeline you can actually follow — so nothing sneaks up on you.
📋 Paperwork completeness review
Purchase agreement, counteroffers, addenda, Seller's Property Disclosure, lead-based paint pamphlet, and Oregon's other required disclosures — checked before anyone else flags them.
🤝 Escrow coordination
We make the introductions and stay in the loop with your escrow/title officer, lender, and the buyer's agent — so the file keeps moving even when you're at work.
🔧 Inspection & repair addendum
A plain-English read of what you're agreeing to on inspection responses and repair credits — and how it affects your bottom line, before you sign.
📈 Appraisal support
If the appraisal comes in low, we pull the comps that support your contract price so you're not negotiating from a weak position.
💵 Closing statement review
Before you sign, we walk your settlement statement with you line by line — commissions, credits, fees, and what actually lands in your account.
What this is, plainly: free organization, coaching, and document checking from a licensed Oregon managing principal broker. We are not your escrow holder, and this is not legal or tax advice — for those, you'll want your attorney or CPA, and we'll happily tell you when that's the right call.
And it stays free
- No listing fee and no 6% commission — not at this stage, not at closing, not ever. You keep the equity you built.
- No strings attached to the help. If you handle your own escrow coordination with your escrow officer and never call us again, that's completely fine.
- We're paid elsewhere: through a buyer's-agent referral when you purchase your next property. That's the whole model.
You closed it — or you stepped back
You're probably here if: your sale closed (congratulations — you just did what most owners don't), or it came off the market and you're deciding what's next.
Free at this stage
- If you closed: we'd simply ask for three things — a Google review, a referral to a friend or family member, and the chance to introduce you to a trusted buyer's agent when you purchase next. That referral is how we get paid.
- If you stepped back: no re-listing pressure and no "we told you so." We'll give you an honest post-mortem of what happened and what to do differently.
- The re-list window. Days 45 to 60 are when most stalled owner-sold homes find their second wind — with a clean days-on-market reset and a corrected price.
- Future equity questions. Whether you buy, hold, or sell again, we'll run the numbers with you — including the CPA and attorney conversations worth having.
What to watch for here
If you're weighing a break: a listing that comes off the market stops accumulating days-on-market and buyer fatigue, and gives you room to decide on your own terms.
What you don't want is to step back in and pay 6% for the exposure you could have had free the first time.
"You might be wondering how this is free. Fair question — so here it is plainly. We invest in you first: free Triple MLS exposure, free Oregon forms, free 1:1 coaching. In return we ask for three things — a Google review, a referral to a friend, and, if we've earned your trust, the chance to connect you with a trusted buyer's agent on your next home. That referral is how we get paid. No catch. Keep your equity."
— The email that answers the question before you have to ask it
The 15-minute discovery call
One conversation, whatever stage you're in. No pitch deck, no pressure, and no one asking you to list your home. Just a clear read on your situation and a plan for the next 30 days.
You talk, we listen
Where you are in the journey, what's worked, what's stalled, and what's keeping you up at night about it.
We look at the real pieces
Your price and positioning, your forms, your contract deadlines, or your escrow timeline — whichever applies today.
You leave with a plan
The next three things to do, in order, with the free Triple MLS exposure and forms lined up if you want them.
What's the catch? There isn't one.
"You can have whatever you want in life, if you help enough people get what they want."
— Zig ZiglarWrite a Google review
Share your experience so other homeowners can find the same help.
Refer friends & family
Recommend the free FSBO Coaching & Marketing Service to people you care about.
Let us refer a buyer's agent
When you purchase your next property, use a trusted buyer's agent we introduce.
This is how we get paid: when you buy your next property using the buyer's agent we refer you to, we receive a portion of their commission. Free exposure, free forms, free coaching, and free help through your offer and escrow — while 100% of your current equity stays with you. We invest in your success first.
Rich Schaefer, Owner & Managing Principal Broker
In 2018 my wife and I sold our home to relocate to Salem. We had an offer $20,000 above asking — and then I was persuaded to hire a listing agent. Roughly $11,000 of our equity went out the door in commissions I did not need to pay. I have spent every day since making sure that doesn't happen to other homeowners.
Got questions? We've got answers.
I already have an offer on my FSBO. Is it too late to get help?
No — that's one of the best times to call. Once you have an offer, your job changes from marketing the home to protecting the deal. We'll read the offer with you, confirm every legally required Oregon form is complete, answer the buyer's-agent commission question, and help you open escrow cleanly.
There is no charge for that help, and no obligation to use us for anything else.
What does the escrow help actually include — and what does it cost?
Free organization and coaching: one deadline calendar, a paperwork completeness review, coordination with your escrow/title officer, lender, and the buyer's agent, a plain-English read of inspection and repair addenda, appraisal support with the right comps, and a line-by-line review of your closing statement before you sign.
It costs nothing. No listing fee, no 6% commission. To be clear about the boundaries: we are not your escrow holder, and this is not legal, tax, or financial advice. For those, you'll want your own attorney or CPA — and we'll tell you plainly when that's the right move.
Is your FSBO coaching really free? What's in it for you?
Yes — the weekly webinars, the 1:1 coaching, the Triple MLS exposure, the Oregon forms, and the offer/escrow help are all free.
We invest in your success first. In return we ask for a Google review, a referral to a friend or family member, and — if we've earned your trust — the chance to introduce you to a trusted buyer's agent when you purchase your next property. That referral is how we get paid. No Right Price agent will ever ask you to list your home while you're selling it yourself.
I'm already on the MLS with an agent. Can you still help?
If you're under a current listing agreement, that agreement governs your sale, and we'll respect it. What we can do is talk through your options, your exposure, and what your net proceeds look like — and be a resource if your listing expires, is canceled, or terminates. Plenty of people call us well before that moment, just to understand their choices.
Which areas do you serve?
We serve the entire Willamette Valley: Multnomah, Washington, Clackamas, Columbia and Yamhill counties in the north, Marion, Polk, Linn and Benton around our Salem home base, and Eugene and Lane County in the south.
Hand-delivery of the FSBO Survival Kit is available through Salem-Keizer; everywhere else we work digitally with the same free forms, coaching and Triple MLS exposure.
What if I decide FSBO isn't for me?
That's a completely reasonable outcome, and we'll say so without pressure. Our promise is that our seller clients will never pay more than a 1% listing service fee, and any optional paid FSBO service fees you've already paid are subtracted from that listing fee. But the honest answer is that most sellers who use the free service finish the sale themselves.
How quickly can my home be on the Triple MLS?
Fast — often within a day or two of our call, once we have your property details and photos. It only requires the 15 minutes to get started.
Wherever you are in your FSBO, let's make the next 30 days count.
Triple MLS syndication, every legally required Oregon form, 1:1 coaching, and hands-on help with your offer and escrow — free. No listing fee. No 6% commission.
📅 Book Your Free 15-Minute Discovery Call TodayEstimates shown are for illustration only and are not a guarantee of savings or sale price. Right Price Real Estate Group does not provide legal, tax, or escrow-holder services. Rich Schaefer, Principal Broker · Licensed in Oregon — Broker License #920600119 · Reg. #201227523.